Top 15 Ways to Build Your Subscriber List

by BlondieWrites on September 20, 2009 · 0 comments

Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.

The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you’ve completed the first step and are on your way!

Below you will several list-building ideas that will help you make the most of your email marketing efforts:

1.Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.

2.Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.

3.Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. (Note: If you don’t have a Privacy Policy, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form for your readers to review.

4.Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.

5.Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they’d be interested in.

6.Archive past newsletter issues. A “library” of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.

7.Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher’s newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!

8.Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on “goodies” throughout the year, your subscribers are unlikely to leave.

9.Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.

10.Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.

11.Include a “Sign Up” button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.

12.Add a squeeze page. A squeeze page has one goal − to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.

13.Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more “believable”. To increase that believability, include full names, locations and/or urls; don’t use “Bob K, FL” as a testimonial name.

14.Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or Wordpress.

15.Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.

GetResponse

Popularity: 46% [?]

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Huge Internet Marketing PLR Package, 4 Days Only!

by BlondieWrites on August 28, 2009 · 0 comments

Huge Internet Marketing PLR Package, 4 Days Only!

You will want to hurry on this one. This package is only available at this price for 4 days, until August 31.

If your niche is internet marketing, or you are just wanting to get started with internet marketing, and you need some high quality PLR, then you need this internet marketing PLR package from Melissa Ingold. But don’t wait! She’s only offering this huge package at this price for 4 days.

She’s offereing SO much in this package that I won’t even try to list it all here. Check it out for yoruself and you will see what a deal this is.

Here’s the link, go now and get your PLR before it’s all gone!

Click here to get all the details for the Huge Internet Marketing PLR Package

Popularity: 57% [?]

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Effective Copywriting 101

by BlondieWrites on August 17, 2009 · 0 comments

Effective Copywriting 101

Does your sales copy suck? I mean, does it really, really suck so bad that you can barely squeeze out a sale from 1000 visitors to your website? If it does, don’t worry – this is why you’re here, and I’m happy to tell you your problems can be fixed because you came to the right place…

Effective Copywriting 101

Here’s Just A Small Example Of What You’ll Learn In The “Effective Copywriting 101” Guide:

The Basics: everything you need to know about sales letters before you start (this is kind of a warm up before you dive into the real meat of the guide)

The Basic elements of the sales letter and why it is important to follow them (once you get these fundamentals into your head, writing sales letters will become easier and easier)

The basic parts of a standard sales letter explained (everything from the headline to the PS)

How to create attention grabbing headlines that grab your readers by their throat and lead them into your offer (the headline is considered by many to be the most important part of the sales letter)

The importance of having a strong first paragraph and why it can make or break your sales letter

To guarantee or not to guarantee, that is the question (should you include a guarantee in your sales letter? You will soon find out)

A simple 12 step guideline to writing a killer sales letter (just print these 12 steps out and keep them handy when typing up your next sales letter)

Examples of lethal sales letter mistakes that should be avoided at any costs (you’ll want to know these, just so you never make them)

Long VS Short (when it comes to writing a good sales letter, bigger is NOT always better)

The words you should never use in your sales letter (again, this is something you should know)

And much, much more!

Popularity: 58% [?]

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How to Write a Powerful Press Release

by BlondieWrites on July 11, 2009 · 0 comments

Press releases are a fantastic tool to promote your product or services and to generate website traffic. They do not cost anything to write and the publicity that they can generate for your business will be extremely beneficial.

Here are twelve tips on how to write a powerful press release.

Tip #1: When you write a press release, write it for the media, not your customers. Give journalists and editors the five w’s: Who, What, Where, When, and Why.

* Who is the story about
* What is the actual news?
* The people, products, items, dates and other things related with the news – where and when.
* Why is this news?

Tip #2: Skip the sales piece. Press releases are for journalists. Newsworthy means it provides something that is of interest to others.

For example, the launch of a book on football drills in itself may not be newsworthy. However, if you highlight that many youth coaches struggle with motivating their players to do their best, and that your new book provides help to those struggling coaches, then that is newsworthy.

Tip #3: Instead of filling, your press release with fluff and claims, stick to the facts. Journalists want to see statistics and information.

Tip #4: Your headline and your first paragraph are often all that a reader will see on the press release websites, so make those paragraphs count! Make your headline brief, clear and to the point – highlighting the point of the press release. Your first sentence grabs your reader and says concisely what is happening and the subsequent two or three sentences support your lead sentence.

Tip #5: Use an active voice, strong verbs, and avoid jargon, adverbs, and descriptive words.

Tip #6: Start with the date and city in which the press release originates.

Tip #7: Write for the press. Use short sentences which are succinct and to the point. Avoid jargon.

Tip #8: Include information about your company, including website link and contact information. This is typically included at the close of the release.

Tip #9: Identify the end of the release with this symbol, ###. It let’s journalists know they have the complete information.

Tip #10: Try to include a call to action in your release. What do you want readers to do with the information? Are you hosting an event and you want them to attend? Do you want them to buy a product? Visit your website?

Tip #11: Send your release to the correct person. If you’re submitting to a web based press release directory then you’re set however if you’re submitting to your local paper get online or on the phone and find out who to send it to and how they prefer to receive press releases, by email, mail or fax?

Tip #12: Follow up, once. It’s okay to follow up with a journalist to make sure they’ve received your release and to see if they have any questions. It’s important to develop relationships with the press and a professionally handled follow-up is a good way to accomplish that.

Press releases can seem overwhelming and too structured of a project for many however, they’re actually quite simple to write. Determine, in advance, the point of your release and how it will benefit others. Then, in one page, provide the details. Press releases can and often do turn into full-page features so they’re definitely worth the time and effort.

Popularity: 100% [?]

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How to Deliver Great Marketing Writing

by BlondieWrites on July 11, 2009 · 0 comments

Marketing writing is quite possibly one of the most profitable types of writing. Profitable because a good marketing letter, advertisement or email will bring in prospects, customers, and sales, it it’s done correctly.

Here’s how to deliver great marketing writing.

Step One. Know your audience. This means not only understanding their demographics like their age and geographic location but also their psychographics - who they are as people. Where do they shop? What types of cars do they drive and why? What are their hobbies, habits, and hopes? What are their dreams and more importantly what are their problems?

Step Two. Determine what your audience’s problem is and then solve it. How does your product or service solve their problems, make their lives easier?

Step Three. Talk to your audience as if it were one person. This is important. We buy from people we like and we like people who talk to us as individuals. Think about it, are you more likely to buy from someone who defines you as a group or labels you or someone who sees you as an individual and is there to fill your individual needs.

One common approach is to create a fictional person who represents your audience and then write the marketing copy directly to them. Yes, your fictional person is based on an understanding of your audience as a whole but they don’t know that. The person reading your marketing copy will feel as if you’re speaking just to them.

Step Four. Make sure your writing is easy to understand. This means skipping the jargon and colloquiums that may not be understood by your audience. Speak in simple sentences and don’t be afraid to break a few grammar rules, conversational writing often does.

Step Five. Reach out to your prospects and touch their emotions. These don’t have to be positive emotions either. Quite often we’re frustrated, angry, bored, and a whole host of other negative emotions. If that’s how your prospect is feeling by all means let them know you understand and have what they need to make it better.

Finally, give your prospects something to do – a call to action. They won’t likely take any action unless you ask them to. Whether you want them to forward to a friend, visit a website or buy now it’s important to ask.

Writing marketing copy begins with understanding your audience and appealing to them as an individual. Speak to them about your product or service in terms they understand, relate to and care about. Taking the time to follow these steps will help you create the kind of marketing copy, and profits you desire.

Popularity: 99% [?]

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PPC Affiliate Marketing

by BlondieWrites on July 11, 2009 · 0 comments

Have you heard of pay per click (PPC)? What about affiliate marketing? The two work well as a part of a marketing strategy to increase traffic and sales. What about putting both of them together for a double whammy? Learn what PPC affiliate marketing is and how your affiliate programs can benefit.

The basics of affiliate marketing are simple. A site implements an affiliate program to increase sales for their products or services. As such, they partner with other website businesses to gain visibility. The website business is looking to reap some financial reward from the partnership as well. Top affiliate programs generally pay well for sales and provide incentives for top sellers.

You can advertise on a website that you have set up especially for your affiliate marketing purposes. Besides the product ads, you will need to add other content to the site that will interest potential clients. Many affiliate marketers use SEO content, product reviews and testimonials to keep customers coming back.

Another marketing strategy some affiliate marketers have employed is pay per click. Search engine ads have become popular. When search results are displayed, appropriate keyword ads are listed in the sidebar area of the page. Buying keywords and the chance to be ranked here can be a bit costly as a business owner.

Pay per click affiliate marketing uses some of your profits from affiliate marketing and invests them in advertising to bring more traffic to your affiliate site. You create ads for the affiliate products using keywords that would be used when searching for that type of product.

There are some pros and cons to this strategy.

Pros:

* You are making money in two ways. One, you are earning commissions on every conversion that results in a sale for the affiliate program. Secondly, with the search engine PPC ads, you pay to rank and bring more traffic to the site for increased affiliate sales.

* If an affiliate allows you to use their product names in your ad and to use other programs to advertise, PPC affiliate marketing is perfect.

Cons:

* You could be losing website ranking to the affiliate site. If your PPC ads link back to where the ads exist on your website for the customer to click on through, this can boost their website and not yours.

* Using programs like Google AdSense along with other affiliate ads on your website can reduce the performance of all of your programs. This means fewer sales and money for you.

* PPC affiliate marketing can be expensive in the beginning and not pay off as much as you think if you don’t have the proper keywords to do the job.

What are your goals with affiliate marketing? Pay per click affiliate marketing could be an option for you to increase traffic to your affiliate website.

Popularity: 74% [?]

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